General Coffee Co

Cafes & Coffee in Morristown, New Jersey

4.6 (116)

Category	Cafes & Coffee
Address	21 South St, Morristown, NJ 07960
Street	South Street
Area	Morristown, New Jersey
Phone	(973) 769-9787
Google rating	4.6 (116)
Source	Google Maps and public records · listed Oct 17, 2026

Hours

Monday	6:30 am–5 pm
Tuesday	6:30 am–5 pm
Wednesday	6:30 am–5 pm
Thursday	6:30 am–5 pm
Friday	6:30 am–5 pm
Saturday	7 am–5 pm
Sunday	7 am–4 pm

About General Coffee Co

Inspired by Morristown’s rich history, General Coffee Co is a modern take on the classic “general store” combined with a specialty coffee bar. Rooted in quality, convenience, and sustainability, General Coffee Co aims to provide a welcoming space for the community. On the menu you’ll find sustainably sourced coffee and teas, cold brews on tap, fresh pastries, rotating chef-prepared meals, and generally better-for-you snacks.

General Coffee Co is a cafe in Morristown, New Jersey. It is listed at 21 South St, Morristown, NJ 07960, which places it among the local businesses of Morristown that residents and visitors turn to when they need this kind of service close by.

The business lists hours on 7 days of the week. On most of those days it is open 6:30 am–5 pm. As with most places, expect changes around holidays; the phone number below is the fastest way to confirm. The listed phone number is (973) 769-9787. Many businesses also reply to text messages on the same number if it is a cell phone. More information is available on its website, drinkgeneral.com.

On Google it holds a rating of 4.6 out of 5 from 116 reviews.

How General Coffee Co compares with other cafes & coffee in Morristown

It usually closes at 5 PM, earlier than 9 of the 14 cafes & coffee in Morristown that publish their hours, so check the time before a late visit.
It shares South Street with 20 other listed businesses.
Nearest other cafes & coffee: Dän Bakery & Café (0.1 mi), Roast Coffee House (0.1 mi), LOKL Cafe Morristown (0.1 mi)

Before you go

Ask about allergens when you order: US food law names nine major allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy and sesame), and kitchens can tell you which dishes contain them.
Restaurant inspection results are kept by the city or county health department; many publish them online or post the latest grade at the door.
For table service a tip of 15–20% is customary; at counter-service places tipping is optional.

Latest Google reviews

The 5 most recent reviews shown on Google Maps. Reviews belong to their authors; read all of them on Google.

Rose Nixon 2 months ago

The BEST strawberry matcha! Also love their coffee. No indoor seating but there are outdoor tables during nice weather.

Omar Alami 3 months ago

Cool cafe in Morristown with great coffee and select healthy snacks. Service is fast, but it can get busy with its connection to the building, but not very frequently. Great selection of snacks in the fridge and a place that just has good vibes.

Krizelda Dizon 4 months ago

This place has a nice interior design. I ordered their brown sugar latte. It was really good. You could taste the brown sugar and the espresso. Right balance of the drink. It’s a bit pricey but was worth it. They also sells merch!

Madison Loza 6 months ago

First time trying this cute little coffee shop! It’s right on the corner so easy to find! I went around 6:45 so there was no trouble finding parking. It’s small inside but really nice! I got their cinnamon vanilla cold brew. It about $6.50. It was delicious. Some of the best coffee I’ve ever had. Not too sweet. Smoothe and I only put a little milk in it. Would definitely recommend to stop by. They even have pastries and some food options too!

Arvin 10 months ago

General Coffee Co in Morristown has a sleek, modern vibe and truly premium coffee. My cappuccino was rich and smooth and really hit the spot. Portion-wise, the small size is noticeably smaller than at most other coffee spots, so the value feels a bit off. The space is bright and stylish, nice for a quick stop or grab-and-go. Big downside: no restrooms, a real bummer if you plan to sit for a while. Update for Shop’s comment: Had the small doesn’t feel like 8oz tho, hence the feedback. When asked for restroom access code, Barrista said that is not accessible for customers and it’s for some apartment upstairs, if there is any other restroom available then Barrista missed to inform the same to us.

All reviews on Google ↗

Frequently asked questions

Where is General Coffee Co located?

General Coffee Co is at 21 South St, Morristown, NJ 07960, in Morristown, New Jersey. Use the “Open in Google Maps” button on this page for directions.

What kind of business is General Coffee Co?

General Coffee Co is listed as a cafe.

What are the hours of General Coffee Co?

Published hours are Monday: 6:30 am–5 pm; Tuesday: 6:30 am–5 pm; Wednesday: 6:30 am–5 pm; Thursday: 6:30 am–5 pm; Friday: 6:30 am–5 pm; Saturday: 7 am–5 pm; Sunday: 7 am–4 pm. Hours can change on holidays, so call before a special trip.

Is General Coffee Co open on Sunday?

Yes, on Sunday it is open 7 am–4 pm.

What is the phone number of General Coffee Co?

You can call General Coffee Co at (973) 769-9787.

How is General Coffee Co rated on Google?

General Coffee Co has a Google rating of 4.6 out of 5 from 116 reviews.

Does General Coffee Co have a website?

Yes, the website of General Coffee Co is drinkgeneral.com (linked on this page).